Do you want your business to gain exposure among millions of people? Are you aware that Facebook can help you do this? Millions of people are registered on there and they can be your fans if you do your Facebook marketing campaign right.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply back, particularly if it is a complaint or someone who needs service immediately.
Be sure that all of your online content is linked to and from Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Try to use Facebook ads. While your updates are certainly helpful, they can generally only get you so far. To reach more into your specific channel, you should buy some ads on Facebook. These aren’t expensive, and they can really make a difference.
Facebook lets you share content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat it as such. Cross promote information between your official website, blog and Facebook. You will discover that Facebook has the ability to draw lots of traffic.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Think about a good reward to offer when someone likes your page. You can make it a contest or you can make the gift for all. If you give them something they desire, they’ll easily click “like” for your page.
Take time to answer questions and respond to comments posted on your wall. Respond to those who have taken the time to contact you. You would not ignore phone calls, so why would you ignore Facebook posts?
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. If you are going to put up personal things, do it on your personal page.
Speak with your fans so they can be involved with the decisions you need to make as a business. They’ll love to feel so important. It’s a wise choice to have your community involved in your basic decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
Be sure your brand has its own personality. Boring content makes your brand look boring, too. Infuse personality into it, but remain professional while doing so.
Always allow comments on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Always know the reason why you’re using Facebook. You also do not need to restrict yourself to a single one. Do you use it to talk to your customers? Or, do you want them to have a forum with which to contact you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Your Facebook design should be a little similar to your main website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This will help people make the connection between your page and your brand. Straying too far from your original design can end up backfiring.
Don’t use Facebook’s update feature too often. This allows the messages to be sent to every one of your followers. Only use it for real news events that are important to your followers. They are not for promotional offers.
Get people interested in your business by creating contests through Facebook. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. After the close of the contest, post the name of the winner.
As you can see, Facebook is a great way to market your business. The millions of users on Facebook can have a look at what you’re offering. Put this advice too good use to help boost business through Facebook marketing. Facebook marketing has unlimited potential.