If you run a business, most likely your customers are on a social network site. Because of this, it’s important to make your business a prominent figure on those sites. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
Businesses that rely on Twitter to promote upcoming sales should make an effort to interact with customers. Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. You will create a better relationship with your followers. Your Twitter feed will also be more popular when followers can tell that their communications receive your personal attention.
Make links that tie all your social media sites together. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. Your Twitter profile should link back to your Facebook profile and blog. When you create links between all your different social media profiles, you increase traffic.
Update your social media site often. Customers can easily lose interest in your product and service if you let too much time lapse between updates on social media sites. Dedicate a few days out of the week for updates.
One of the best ways to attract your target market is to promise incentives and offers exclusively to those who follow your business on social media. When people see your unique deals on their Facebook home page, they will surely want to follow you. They may also encourage their friends and relations to follow you.
Think about handing out some freebies using your profile on a social media site. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. You just need to decide on something that you can offer in large quantities, and be sure to end the offer when you run out of product.
When you’re going to launch a new product or are looking to get feedback on an existing product, try social media to research the market. A lot of your followers will like giving their opinions and ideas while making sure their voices are heard. They’re your customers so their opinion is exactly what you want to cater to, and they’ll give it for free!
Proofread tweets or Facebook updates before submitting them. Keep in mind that it is always important to remain professional. Use abbreviations sparingly when communicating with your customers on Twitter. Go out of your way to publish content that reflects well on your business.
You should avoid posting more than three updates a day. Your followers will eventually get annoyed if you flood their feeds with updates. Only post the most important bits of information that your customers will want to know. After three postings in a day then stop and wait till the next morning.
Online contests or giveaways will generate more leads to your website. Use your products as the prize for the winners of your contest. This gives back to your followers, while marketing your company at the same time.
People like having the option to comment on your blog. It is particularly necessary if this is the only way that the public can communicate with you. You can let readers post comments, but you need to monitor the comment feed. Remove spam comments and offensive statements that preclude a friendly exchange.
Tie together your social media profile’s blog and your LinkedIn profile to gain more power in marketing. When one of LinkedIn’s share buttons is on your blog, you’ll be able to get noticed fast. Your followers can use that button to encourage others they know to read your blog, as well. LinkedIn currently has more than 100 million users, which means this could get your blog some major traffic.
Make comments on the posts of other social media bloggers often. The word “social” in “social media” means that you need to put yourself out there if you want to get any results. You can easily do this by talking to others that blog in your niche. This can quickly turn into a great networking opportunity.
If you want your Facebook page fun and to flow well, frequently put up content that looks good and is enjoyable. You can post funny videos or provide links to great content that you’ve found. You need to come up with a balance, and never want to give up your professional status.
Start a healthy competition on Facebook. A lot of people enjoy competitions and contests. By having a contest or competition on your page at Facebook, you will quickly gain interest and momentum. As long as you market your business properly, it won’t take much time for you to build up a big fan base.
As you are now aware, there is significant marketing potential through social media. It allows you to communicate with your customers, attract new customers and get the word out about your business. If you try out this form of marketing, you will be amazed at the results.