Social media makes it possible for you to connect with people, all over the world. However, you probably did not know that these same social media sites can also be an effective tool for your business. Here are some great social media marketing tips that will help you expand your business.
If you decide to utilize a marketing company to help you with social media marketing, be cautions. For starters, their black hat techniques are often seen as spam and will degrade your reputation. Businesses use myriads of fake social media accounts that they use bots to build. No matter how much you pay the company, your ad may never be viewed by an actual person, even if it has a high view count.
Don’t forget that social media is first and foremost a conversation. Many businesses don’t understand that in many cases, customers leave negative feedback to try to get an issue resolved or talk about a common problem with the company’s products. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Be diligent about learning what you need, and to come up with creative ideas to better your business.
You need to have a “like box” on your blog that is linked to Facebook. Readers can easily “like” it and it will show up on their page. Visitors won’t need to navigate away from your blog to give you a “like”. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.
Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. You need to decide on who will keep up the pages, what kind of layout is best and the amount of time that needs to be invested. As is the case with other marketing campaigns, establish a timeline in which you will meet your goals. Adhere to this plan and keep at it until you reach your desired level of social media success.
Create special offers for social media followers. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. Try opening up contests for your fans. If contests are not your thing, you can still give your followers access to deals that regular customers won’t be able to get. You can also have announcements that are made specifically on social media websites.
To maximize your site, allow comments and ratings. These functions allow customers to personalize their visit to your site.
Use the one-two punch of email marketing and social media marketing. Include links to your Twitter and Facebook profiles on any emails and note that you answer all questions and comments on these social sites. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
Gain exposure by promoting your business through games on Facebook. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.
Like all social media content, videos should always have descriptive and interesting titles. Relevant keywords should always be included in your titles. The more descriptive your titles are, the easier a viewer will be able to locate them using their search terms.
Apply these ideas to boost your business through social media sales. The same sites you use to connect with friends and family, can help you connect with customers and clients. You can reach a global audience with social media and thrive thanks to tips from this article.