Marketing via email usually puts off a lot of people when they hear about it. If you study email marketing and find out how it can work for you, you’ll appreciate the profits it can bring you over time.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. This reduces the chances of your emails being marked as spam.
Proofread anything you send out via email. All correspondence should be completely coherent and error-free. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Product Offers
Keep in mind that the ultimate goal of your email marketing campaigns is selling your products or services. What you want is for every email to entice the reader to buy. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them.
Add a link that allows people to unsubscribe from your list. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. People should feel like they have a choice and they are not forced to view your emails.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. The lower resolution of those devices means that there’s less space on the screen to display your messages. Test your emails out so that you know they’re legible on mobile screens.
Give your customers some type of incentive in your emails. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. Consider options such as, free shipping for larger orders of fifty dollars or more.
Plain Text
Try mixing up the format to engage readers more. HTML is not the only way to convey your message, and an occasional plain text email can grab your customers attention. When composed well, plain text messages can strike your readers as more intimate, opening your subscribers hearts a little more towards you and your offerings.
Email previewers can work for you if you use the preheader material. A preheader works by taking the initial line of email text and making it highlighted at the beginning. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.
On your opt-in form on your website, give details about what you will send to subscribers and how often you will send it. Inform them not only of the types of messages you will send, but how often you plan to send them. New subscribers will know exactly what to expect from you, and won’t be shocked by the quantity of emails, or their content.
You must grab potential customers’ attention with your e-mail marketing efforts. This may take you some time and some experimentation. Stop using a technique if it’s not getting the results you expected. Don’t stop learning new marketing strategies once you hit on something that works for you. You need to be able to adapt to changing conditions, after all.
Subject Lines
Concise subject lines are key. Subject lines that have more than 60 characters are less likely to grab the attention of readers. If your subject is longer, put the most relevant information first.
Always proofread your emails carefully before sending them. While this seems obvious, it is easy to overlook professionalism when sending an email is so fast and so simple. You’re merely sending an email, right? Wrong! It is vital that your marketing via email have a professional, polished appearance.
Send your subscribers happy birthday wishes. When you have people sign up for your emails, give them the option of sharing their birth date. Use this to send birthday greetings automatically. Consider including a discount or coupon with birthday greetings to help your customers feel valued and special.
Your e-mail marketing should make use of any branding or design work that your company is already employing. Use the same color scheme and add your logo to each email you send. Your reputation will carry over into the content of the emails being received by your customers as they will immediately be able to know that it has come from your company.
Hopefully, you can now see the many ways marketing via email can work to your advantage. Use what you’ve just learned and watch your business grow.
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