Do you have a Facebook page for your brand? If you do not, you are missing millions of possible customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Continue reading for some great advice about Facebook marketing.
Increase customer engagement by commenting on the things they post on your Facebook wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.
Any content published online should be linked to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links within your Facebook page to address a visitors needs.
Always keep your current customers in mind. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. A respected audience is a happy audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Facebook advertisements can help your marketing goals. You ad can be customized to be shown only to certain ages or genders. You can use your own budget, doing as little or as much as you want to do. There are also no long-term commitments required. The ad can be stopped at any time.
Be careful with your Facebook updates. Subscribers will get bored if your updates contain no value. Your updates need to be useful, entertaining or educational. Providing your audience with good updates can help with your success.
Be sure that all of your posts have useful information. Think about how your fans can truly benefit from reading or viewing your posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
If you’re not already using Facebook to promote your business, you probably will now. You have learned some helpful advice. Regardless of how experienced you are with Facebook, there is always room for improvement. These tips can get you started.
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