Business owners who are new to e-mail marketing usually do not know the rules for proper email etiquette. There is a certain way to handle email promoting professionally that will keep your customers happy and looking forward to receiving communications from you. Continue reading this article for great marketing tips on email etiquette.
Do not send out unsolicited emails. Your emails will be considered as spams if you send them to people who did not sign up on their own. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Make emails as personal as you can. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. For instance, if you have an idea of why they wanted your emails, put that in your message to them.
Only send emails to people that you know. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They’ll wonder whether they are interesting in what you are selling or not. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
You should not send out emails unless you have the authorization to do so from your customers. If you do not, people will complain of spam and you may lose customers.
Subject Lines
Use A/B testing to test out different combinations in your subject line. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Keep in mind that the ultimate goal of your marketing with email campaigns is selling your products or services. Your emails should make your readers want to buy your products. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Include articles and information for your subscribers which is not available on your website. Also give them deals on whatever products and services you sell. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
As this article has shown, it’s key for marketing with email companies to follow proper etiquette. Customers who feel like you didn’t treat them right will quickly unsubscribe from your list. Use the advice in this article to learn how to keep your customers happy.
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