For lots of folks, Facebook is just a fun time-waster. However, it’s a great tool to use if you’re going to be using it for marketing purposes. Facebook has many millions of users, so the potential to reach new customers is nearly unlimited. Learn how below.
Make sure you talk to your fans regularly in order to find out what they want from your business. Pay close attention to your followers and what they want. Successful businesses often get their best ideas from potential customers. Your fans are the reason for your success, so never make the mistake of ignoring them.
Use a giveaway in order to drum up attention and interest on Facebook. Get people to join by enticing subscribers with some free items. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Make sure that all content you publish online is at least linked to from your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Consider Facebook as a good way to share your content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat it as a marketing medium. Use Facebook to promote your blogs from other channels. You’ll soon see that you can get tons of web traffic from Facebook.
Answer any questions and respond to comments on Facebook. Thank them for contacting you, and give them a great answer. Share links to articles if they answer questions posed on your site.
You can improve the value of your Facebook page by changing the tabs to suit your business. You can easily organize the information available on your page so that fans can find it. For instance, use a custom tab for any contests you might run.
One easy way to get people to engage with your campaign is to give something away. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This technique will increase your visibility without the necessity of spending much money.
Don’t ignore any comments or posts that appear on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Use the focus of your business as the basis for creating a group. This will group together all of your potential customers. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. Don’t overlook this opportunity to learn more about your customers.
Become an authority in your field. Facebook offers you many opportunities in building up your leadership role in your niche. Use every chance you have to provide answers to questions and comment on your topic. This will introduce your brand to many new people along the way, meaning more potential fans!
Use contests to boost your likes. You can offer a discount as the prize or something that is free to the winner. This will give you more subscribers and help grow your fan base.
Have the design of the Facebook page be like the one on your website. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. This helps folks make the connection between you and your brand. If you make it too different then people may start to get confused about it.
Share as many events as you can on Facebook. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. Use Facebook’s power to connect with your customers.
If a user leaves negative feedback on your page, make sure that you respond to it. If you don’t say anything, your followers may think that customer service isn’t high on your list of priorities. When handled properly, folks are sure to admire the page and return often.
Just like with all other types of marketing, it is important that you know who you are targeting with your Facebook marketing. Posting content unrelated to your target demographic is useless and will not be a successful technique.
When posting to your Facebook page, don’t go too far off topic. If you are selling homes, you can talk about changes in tax rates. Posting off-topic information will only frustrate your followers.
Have realistic monthly goals to meet for marketing on Facebook. You could, for instance, plan on using this platform to launch a new product, reach out to a certain number of customers or generate some sales. If your goals are not met, then you should explore better strategies in marketing through social media.
Keep current with Facebook’s features. Your subscribers will likely be current with all the bells and whistles, and you should be too. Test new features out as soon as possible.
Facebook contests aren’t only a way to get new people involved with your page, they can be used to engage fans you already have. New fans who join thanks to a contest probably won’t be engaged with your page. These people have no real interest in your business. Rather, use them as a means to reward loyal individuals.
While others are sharing information and playing games, you can utilize it to make money. With these tips, it’s easy to see why Facebook can be such a powerful marketing tool. Put these ideas to work and watch your business expand.
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