Facebook is used by a lot of people. There are millions of members and millions more signing up each day. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Read on and learn about Facebook marketing.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Give discounts or prizes to people who share or actively market your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. When it is someone complaining, you must reply immediately.
Giveaways are a great method of drawing attention to your page. You can encourage buyers to join when you offer some free products to your regular subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Link all of your content to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Keep spam off of your Facebook page. You can use filters to help edit the page and monitor content when you are away. If you have different page administrators, they can help you with this.
Use custom tabs to make your Facebook page more efficient. You can easily organize the information available on your page so that fans can find it. If you have a current promotion, make a special tab for that.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Those customers are random, so they do not have any reason to read your daily posts. As an alternative, consider advertising on Facebook instead.
Everything you put up on Facebook needs to have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. This is an extremely popular network but some subcultures or age groups favor other sites. Learn about your audience first and then determine if they are avid Facebook users.
Hiring Someone
You should spend real time and energy on your Facebook marketing. Facebook is truly a major deal, and it takes hard work to use it effectively for marketing. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Hiring someone may be the best bet.
You should definitely focus on finding a personality for your brand. If your posts are boring and stale, your brand appears so as well. Show some personality, but stay professional.
Respond to all comments that are left for you. This includes those you get in your inbox and those you see on your page. This may take some time, but the personal touch will be appreciated.
Be careful about how often you use Facebook Update. This allows the messages to be sent to every one of your followers. It should only be used in emergencies. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
Worst Practices
Understand what doesn’t work in Facebook marketing. There are best practices you should be copying, but there are also worst practices that you should avoid. There are tons of examples out there. While best practices are normally easy to find, how many people take time to look for worst practices? You will be doing yourself a favor when you learn what to avoid.
If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Try a wide range of tools to find one that works for you.
Just because you have lots of subscribers, doesn’t mean you are successful. You want to reach out to people that have a genuine interest in your products. You can determine how successful a campaign is simply by analyzing the conversion rate.
Always remember that it’s sometimes impossible to correctly read the intended tone of a post. If you are using messages that look generic your recipients will think it is spam.
Facebook Marketing
Don’t stop working on your Facebook marketing campaign if you’re not getting the results you want right away. Any kind of marketing will take a little bit of your time, and this is still true with Facebook marketing. Give your efforts adequate time before you decide they are not working.
Let customers know about important steps in your company’s development. A friendly note to your contacts concerning these will build their relationship with your business. A brief “thank you” message to your friends list is appropriate, as is a little bit of celebration on your primary website. They will feel appreciated and closer to the business when you keep them involved.
There are many marketing opportunities when it comes to Facebook. After reading through this piece, you should feel prepared to move forward. Do not waste more time; start your marketing campaign on Facebook today.
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