Many people think of marketing via email as spam, and thus shy away from it. It’s your job to make your email campaigns enjoyable enough that people want to open and read your messages. Read on to find methods you can begin using now.
Create email copy which is personal and endearing. Like all marketing, customers are more likely to sign up for those who add a personal touch. An example of this is including the reasons that they signed up for your emails if you know that information.
Only send emails to those who have requested them. Emailing people who don’t know your nor your products can seem like spam. People will wonder if you are someone that they know, or if they even care! Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Target your audience. After you get a small list going, go a step further and find ways to get them to invite their friends on board. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. You can use this method to make your list grow organically.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This is an email promoting method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. You can grow your email list by offering a referral program.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. All of your users should feel as if they have a choice, without feeling pressure from you.
Passive Feedback
Make sure you use both active and passive feedback mechanisms in your email promoting campaign. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is very subtle and may not even be obvious to your customers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
You should not use images to convey your most important information. Not everyone uses the same email client. These pictures may not even show up in many cases. As a result, your messages may be unattractive or indecipherable if too many images are involved. You should always use text for your important information and use alt tags to describe your images.
Consider the point of view of your audience as you plan your marketing campaign. What do you think they’d like to see? What material would they be interested in reading? How can delivering on those questions make you money? The article you just read gave you some great info to get you started.
Comments are closed.