When people hear words like “marketing with email,” what comes to mind immediately is spam, thus they shut their minds to what it has to offer. It’s your decision to make an marketing via email message that is attractive to your customers. Read this article to find out how to design the best marketing with email campaign possible.
Your email should have a personal tone. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.
Market to your readers. Encourage your subscribers to invite their friends to join your list too. By including a subscription link within your emails, your recipients can easily offer it to others they know will sign up. This method will have your list of email subscribers growing exponentially.
Create one clear message per email. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Develop one message, keep it reasonably short and to the point. Your customers will appreciate not being weighed down with extraneous information.
Always get permission before contacting any customer via email. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
You should always have permission before emailing any individual. Businesses that are taken seriously do not send out mass mailings via email. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Keep in mind that the ultimate goal of your e-mail marketing campaigns is selling your products or services. Every email you send should be focused on making your readers want to buy something from you. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
One marketing email per week should be sufficient to maintain communication with your customers. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Marketing emails that are important should not be sent out close to major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Keep in mind that there could be exceptions to this. For example, an email about your Black Friday deals.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. Giving control to the subscriber will make them feel more comfortable. They will be more likely to sign up.
Make sure you get permission from all customers whom you send correspondence to via email. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. The lower resolution of those devices means that there’s less space on the screen to display your messages. Learn about the constraints, and test your emails on phone screens.
Remember who your audience is as you apply what you’ve just learned from this article. What would they like to see? Think about what they would like to read. How can you get those thoughts converted into sales? Apply what you’ve learned here, and start building your business.