The first thing that people typically notice about sites that are on the Internet is their designs. Because you want to give a good first impression, you want to make sure your website is designed correctly so that people do not leave as soon as they hit your site. The tips you are about to read will help you design your site the right way so that this doesn’t happen.
Pay attention to the way the different colors you use on your website interact. Your text should remain the main focus of attention and should be easy to read. Using a dark text color on a lighter background is generally easier to read than the opposite. Ask someone to look at your color schemes to ensure you are making the right choice.
Do not underestimate the value of a website that loads fast, with no slowdowns. A visitor who has to wait for pages to load is likely to seek information and help elsewhere. If your site has a reputation for loading slowly, it will be difficult to attract repeat visitors.
Be mindful of your background. Certain sites contain GIF backgrounds that move, and although it may look nice, it can be harder to read the page’s content. In order to preserve your website’s focus, and make it easy for your visitors to comprehend, you should choose a background image that harmonizes well with your site instead of clashing with it.
Make sure to preserve personal information that may need to be entered again by the same user of your website. For instance, if a visitor registers for your newsletter and they are going to use the same information to make a purchase, be sure the data they’ve already entered is kept, so they do not have to re-enter the same information. This “sticky” information can make the process easier and smoother for visitors and they’ll appreciate it.
Use a newsletter to gain repeat visitors. Letting customers subscribe to updates and new information can keep them coming back. Offer the signup form as a link off to the side on your site. Make sure you have a way to keep track of who signed up. Make sure the newsletter only goes to those who actually asked for it, or you’re going to get some serious blowback.
Learn more about keywords through research. Although content is important, you must develop a customer base using keywords. Knowing the right keywords to make people find you through the search engines is key.
People will decide to stay on your website based largely on how your website is designed. Therefore, first impressions are as important online as in face-to-face communication. The tips in this article provided advice on how you can design a website which visitors want to browse.
Comments are closed.