You are here: Home > blog posts
Tag Archives | blog posts

Strengthen Your Marketing Strategy With Social Media

By on February 2, 2014 in Social Media Marketing

Almost everyone knows about social media. But, lots of business operators have thus far failed to take advantage of their potential for building strong customer relationships. The following paragraphs have a number of ideas you can use to boost your business’ bottom line.

Put a Facebook “like” button somewhere on the homepage of your website. This button makes it easy for readers to “like” your content on Facebook. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.

Gaining a large following on social networks necessitates more than just pushing your products. Put up links, stories and content from sources outside your company, but provided the material is related to your business or sector. Ask people questions, have a few contests and put some photos up. Converse and have a dialogue with your subscribers and followers. Do product engagement, not product placement. Don’t get your customers to focus on the prices of your products- get them to think about how it’ll fit into their lifestyle.

Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Any way you look at it here, you can potentially increase your base. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. You should allow all guest bloggers to post their own links on your blog as well. You will likely get more visits to your blog and your site doing this.

Your site should always include the option for visitors to share items on the most popular social networking platforms. Allowing your visitors an easy way to follow you across the social network via Facebook, Twitter or LinkedIn can make sure that they are aware of every new post.

Make sure you have a lot of interaction with your customers. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. Be sure to keep any conversations that you do have professional and pertaining to your business.

Blog Posts

You can set up your Twitter account so that your blog posts are automatically twitted. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. They will love the free publicity, and your customers will appreciate that you are pointing them to quality content.

Don’t forget to include the URL of your website in your description when you upload a video on YouTube, and also add your social media accounts to your profile. Convenient links to your Twitter and Facebook accounts make it easy for interested viewers to help you out by spreading your videos around to their friends.

After creating an account with Yahoo!, browse Yahoo! Answers. Users submit their questions here and other users can answer them for free. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. If you give them quality answers, people will consider you a professional and an expert.

Remaining professional is important even though social networks have altered the way we talk to one another. While you may wish to introduce yourself by your real name, you should always maintain a professional tone. If you do not like certain posts, you can delete them, but try to refrain from getting into arguments. Always create profile in your own name to have a personal page.

Social Media Sites

If you own a company blog, you can update it with new content and publish it on your social media sites as well. The people who follow you through social media sites will appreciate being notified when you provide fresh, useful content for them.

Take initiative and get the amount of customers you deserve. Use the tips here to come up with a marketing plan that is effective and well thought out. There are many wonderful reasons to consider social media, including meeting new friends or just getting together a good marketing plan.

Comments are closed

Good Solid Advice About Facebook Marketing That Anyone Can Use

By on January 22, 2014 in Facebook Marketing

One of the best social media sites out there is Facebook. Millions of people sign up every day in addition to the millions who are already there. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to find out more.

Always respond to comments written about you or to you on Facebook. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to everyone that you can, and make sure that you’re replying to complaints first.

It is important that all online content is linked back to your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link your Twitter and Facebook pages to have your tweets posted on your page.

Make your page stick out. You may do this through your choice of page color and the addition of graphics. Users on Facebook are attracted to these pages over plain ones.

Blog Posts

Think of Facebook as a way to share content. It is not just a place for chatting, but a great place to share content too. Treat Facebook seriously to improve your profits. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will realize that Facebook will help drive high traffic!

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you must talk about other stuff, do it on your personal page.

If you’re using Facebook when trying to market a business, it can be tough to get started. It can be helpful to put a Facebook link on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.

Make sure your followers can easily share your content on Facebook. The more valuable your content, the more likely people are to read it. Facebook is all about sharing and interacting with other people. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.

Establish a personality for your brand. If people find your information to be bland, they will think that about your business. Adding some personality can be great as long as it always remains professional.

You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. Opt for quality posts over quantity. Your posts should contain valuable information that is targeted to your customer base.

You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Reward long-time followers with promotions, as well.

Use a design that’s like your website for Facebook. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This will quickly aid in brand recognition. If it is totally different, it can be confusing.

Update your profile regularly. New or changing information about your business should prompt a profile update. If you update your page it will help customers. Even changing things up can help.

Don’t overdo it on Facebook Updates. It enables you to put a message out to everyone that likes your page. However, only use this for truly important news and events, such as times of emergency, etc. They are not for promotional offers.

Get customers to use your Facebook profile to put up reviews. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. Having your past customers share their experiences will allow prospective customers to make an informed decision.

You need to remember that just because there are a lot of people that like your page does not mean you will win. You need to target those users most likely to want your products and share information with others. View your conversion rates to gauge how well your marketing efforts are working.

Facebook is a great place to market your product or service. In many cases, you will be able to link two parties via Facebook. Don’t skip the opportunity. Help make it happen! These people will then have a story to share with others, and your brand will be central to it. This is a great way to promote something on Facebook.

As talked about before, there are few websites as powerful as Facebook for marketing and sales. You now know how to market effectively on Facebook. Begin your journey today by creating your Facebook page.

Comments are closed

How To Properly Use Social Media Marketing

By on January 14, 2014 in Social Media Marketing

Social media is one reason that people interact with in a different way with each other. People use sites like Twitter and Facebook to share information they’ve come up with, or to share others’ information. Social media is a great way to market a business, when used properly. Keep reading for smart ways to make the most of social media marketing.

Ensure you maintain a current blog that is full of relevant information. Make sure any promotion or sale you are having is posted to your blog. It is also the perfect place to release important information such as location and hour changes. Don’t forget to include this information in your blog posts.

Add a share button for Facebook near the tops of blog posts. Your readers will be able to share your content with their friends easily. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.

Social Media

Invite all the people you associate with to your social media page when you use social media marketing. Even those who are not organically connected to your niche can be useful when it comes to spreading the word about your business.

Social media can help you create user-friendly storefronts. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. Using this method you can allow them to stay on Facebook, which many of them would prefer.

Be approachable and friendly when addressing your social media followers. No matter how large or small your company may be, readers will be turned off by arrogance or boastfulness, and they will be vocal. Make sure you construct your posts so that they acknowledge your followers’ importance. Here are the cornerstones of success.

Interact with your customers whenever you can. Comment on blog posts, reply to Facebook statuses and answer questions posted to your wall. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.

Social Media

Social media has forever changed the way the world interacts. Websites like Twitter and Facebook allow people and companies to share content and communicate. Social media is very powerful when used correctly and is a great promotional tool when you harness this power. Incorporate ideas from this article into your business plan!

Comments are closed

Facebook Marketing And You: Tips And Techniques

By on January 6, 2014 in Facebook Marketing

People probably spend way more hours than they should on Facebook. This is an area where you can market successfully, as well. Since there is a lot of traffic on Facebook, it is a great platform for a marketing campaign. This article is going to help you get what you need out of Facebook.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will always view you that way.

Keep your Facebook page from becoming covered with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Blog Posts

Facebook is a great way to share your content. Facebook isn’t just for chitchat, it can also be a serious content platform. Don’t neglect this powerful marketing tool. Write real blog posts and promote your blog posts from other channels into your Facebook page. It brings plenty of traffic for your business.

Don’t forget about your existing audience. There are people that just want likes and then they forget about existing fans. If you want your Facebook marketing to pack more power, then make your audience feel respected. Communication leads to a great relationship with your customers.

Consider buying a Facebook advertisement. These ads can target a specific market if you desire. If you have a budget, do as much as you want. There are also no long-term commitments required. When the promotion is over, you can put an end to your ad.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on another page gets attention. But, be sure it is positive attention. Only post when you have valuable information to share. Do not engage in spamming of any sort.

All posts must have great value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t make every post an ad, though.

Provide sign-up forms on your page. If you provide an incentive for registering, you are likely to gain more interested followers. You can hold a contest or a spot for them to put their information in.

Make sure that a group is established for your business. This allows you and your customers a place to chat and learn. Also, you can use this as a platform for revealing deals. Another benefit of the group is finding out all about your customers feelings and needs.

Make sure you try your best to give your brand a personality. Boring content makes your brand look boring, too. Show off a bit, but stay professional.

Don’t turn off the option that lets others post whatever they want to your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.

Other people can use Facebook to share quotes or play games, but you can build your business with it. Understand that Facebook is an incredible marketing tool that you can utilize. You will be amazed at what you can do when using these tips.

Comments are closed

Getting The Most From Social Media Marketing

By on November 2, 2013 in Social Media Marketing

You likely already use at least one social networking service to keep in touch with people all over the world. While it is important to always be on the lookout for new marketing possibilities, don’t overlook the importance of utilizing sites for which you have already forged a certain level of familiarity. Continue reading to find tips to help make your social media marketing campaigns profitable.

No matter the type of writing you are doing, develop engaging and unique titles for your work that force people to click on them. When headlines or titles draw readers in to the point that they want to read more, you are more likely to entice more people to where you want them to go.

Add a Facebook button to your blog posts. When you do this, your visitors can share your post with their Facebook friends. This increases the amount of people that will see your blog that may become customers. These people can then use your services or purchase your products.

Demonstrate humility when posting on social media sites. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Don’t ever assume that you have more power than your customer base and followers. They are essential to your success.

Social Media

Try combining social media marketing with email marketing. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. You could also encourage people to join your newsletter by posting a link to the registration page for instance.

When you’re placing a video on YouTube, your description should contain a text link to your site on the web. Also be sure to place Twitter and Facebook buttons on your channel, and to the side of your videos. If you can convince YouTube viewers to follow you within Facebook or Twitter, the chances of them sharing your videos with others is higher.

Make sure your advertisements are placed in a place on your profile where people will see them. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.

Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. Every single time you post it will show up in LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.

Social Media

Your social media campaign will not succeed without adequate knowledge of your target market. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.

You should always remember that people who follow you on social media sites want you to pay attention to what they have to say. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Demonstrate the fact that you hear what they have to say and care about it.

Research social networking. You may already be profiled on Facebook, but remember to using social media professionally is quite different than just talking to your friends. It is possible to locate a multitude of helpful articles online if you have trouble.

If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. Customers will appreciate the interesting content, and by associating yourself with these people, you make your company look smart and reliable too. This will be very helpful in selling your services or products in your niche.

When using social media to market your company’s products or services, make sure that you provide some incentives, but don’t be pushy. Consumers like good sales and incentives but they don’t want to be pushed into buying something. Have a set schedule each week where you post an incentive so customers always know when to look and locate them. This is a way your customers will be able to get a good deal, but will not leave them feeling obligated or harassed.

Social Media

Put into practice what you’ve just learned in this article, to market your business using social media. The same websites that you use for your personal contacts daily are just as effective, enjoyable and helpful for your business. By applying the information you have learned above, you will be able to use social media to strengthen your business position.

Comments are closed

Are You In A Social Media Marketing Bind? Begin With These Great Ideas!

By on October 27, 2013 in Social Media Marketing

Social media offers tangible benefits to everybody; no business can afford to ignore it. The most popular of the social media sites have millions signed up, with more joining every day. Keep reading this article to use social media to its fullest potential.

Include YouTube in your arsenal of social media marketing tactics to attract a target audience. YouTube is great new way to attract visitors to your site, because they will already have an idea what you’re marketing after viewing one of your videos on YouTube. The more visitors who come to your site with knowledge of your products will help increase sales.

Take time to decide what your overall high level strategy is all about. It is crucial that you stay away from the latest social trends, which can easily lead you to nowhere. Plot a comprehensive strategy that incorporates your overall advertising agenda and then start moving.

Try adding a widget to your site to maximize its SMM potential. Widgets are great tools that can rapidly increase visibility of site. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves.

Utilize both social media strategies and an email campaign. Add a link to your Facebook and Twitter profile in the signature of the emails you send and let people know they can use these sites to ask questions. Another thing you can do is encourage visitors to subscribe to your newsletter.

Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. These people will get a notification and will probably re-tweet your post or answer to what you said.

You can set up your Twitter account so that your blog posts are automatically twitted. You can also choose several bloggers that have good content and put up links to what they write. Your Twitter followers will appreciate the quality content, and the bloggers will welcome the exposure.

You can’t use Twitter effectively without hashtags. Certain subscribers are updated if you use tags. Figure out a way to cater to your audience and you should see big difference in your success levels.

All your blog posts should show up on your LinkedIn web page if you have the blog feed. An article can be posted and will immediately update on your LinkedIn page. This will not only save time, but will also garner you more exposure.

Social Media

Like other forms of advertising, social media marketing takes time. Developing an excellent social media presence and strategy takes time and patience. In order to build a successful Facebook or Twitter campaign, you first need to attract a critical mass of followers. Make certain to link all of your social media sites so that your followers can follow you anywhere!

Everyone can benefit when they use social media to market their business. From large corporations to small businesses to affiliate marketers to at-home crafters, social media works for everyone. After reading this article you should be able to market using social media and get good results.

Comments are closed

Give Your Business A Boost With Proven Social Media Marketing Tips

By on October 14, 2013 in Social Media Marketing

No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. Your business or marketing campaign belongs on these same social networking sites. If you fail to do market research to determine which social media platforms your customers use and market to them on those platforms, you are neglecting a potentially lucrative revenue stream.

It is always best to plan a course of action when delving into the world of social media marketing. You need to decide on who will keep up the pages, what kind of layout is best and the amount of time that needs to be invested. You need deadlines when planning social media marketing, just like you do for other marketing campaigns, if you hope to accomplish anything. Stick with your schedule the best you can, so you can find results from social media.

If you are using social media as part of your marketing strategy, be sure to answer people when they make a comment or ask you a question. It’s common to look over a question or comment, so keep an eye out for them.

Social Media

In order to begin successfully with social media marketing so that you can discover your own voice, you just have to fake this voice until you’re successful. At first, you can just do the same things your competition does, so study them carefully and mimic their techniques. Look at their content on social media, and focus on the promotions they offer.

You should find different ways to interact with customers on a personal, as well as professional, level. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.

Keep your subscribers updated on your businesses progress on your social media pages. This can be done with an article, or a simple post on your Twitter account. You should take the time to thank your followers for their support, and discuss how social media has worked out for you. These articles are typically quickly shared.

You should always respond to any comments or questions posted on your sites. Log into your sites multiple times per day, and be sure to review all notifications. Quick, accurate responses will gain you a good online reputation so allow yourself to be alert whenever a comment is left. Remember that everything you write can be viewed by the public.

You want to be sure that all of your ads are visible and in places that can be seen by anyone. If your ad’s location is bad, this could result in a loss of business for you.

Social Media

If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.

Your audience will want to know you are interested in what they are saying. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Demonstrate your attentiveness by making it clear that you have heard their ideas.

Read about social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. You can find many useful resources on the Internet and even talk to professionals if you are having difficulties.

Before posting content to your social media profile, you should proofread it and verify it for accuracy. You should make sure your work looks professional. You may have to abbreviate some things to fit them into Twitter messages because of the 140-character limit. Use abbreviations sparingly, even on Twitter. Make sure your content is concise but attractive.

If someone follows your business on Twitter, return the favor by following them. Do not make your followers think you think you are cooler than them! People love to think that the business they are dealing with cares about their customers. The action of following a customer takes only a second, and it makes your customers feel greatly appreciated.

Connect LinkedIn and your blog so that you can increase your ability to market your business using social media. Many people have Twitter, Facebook or Google+ share buttons, but consider also having a LinkedIn share icon on your blog posts. Your followers can then share your blog with others that visit their site. Since there are 100 million people on LinkedIn, you can achieve real success this way.

Social Media

As you have seen from the above article, social media sites are one of the great ways you can market your business. This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. Try out social media to see how it can help you grow your business.

Comments are closed

Useful Facebook Marketing Tips For Your Business

By on August 19, 2013 in Facebook Marketing

You might have heard that Facebook is a great place to market a business and expand it. If you don’t know how to do this, don’t worry. This guide has the information you need to get started and become successful through Facebook marketing.

Consider holding online contests as a means of your Facebook marketing plan. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

One method for generating interest in your business is by having a giveaway. Encourage new subscribers by offering free products. Just announce a winner and repeat the promotion as necessary.

Blog Posts

Think of Facebook as a way to share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Use it in this way. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook usually drives up a bunch of traffic.

Custom tabs can help you make your Facebook marketing strategies more efficient. Tabs will give you the opportunity to organize information on your page. For instance, use a custom tab for any contests you might run.

Facebook ads can be a good investment. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. There are many budget tools to work with as well. Finally, there aren’t any long term commitments involved. The advertisement can he halted at any time.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. You should definitely be focusing on targeted Facebook ads.

Don’t assume Facebook is the best choice for marketing on social media. Although many people use Facebook, make sure that your target audience uses the site as well. Before you commit to Facebook, research which networks are most used by your target demographic.

You should start a group page for your company. This will group together all of your potential customers. You can inform group members of special discounts and offer them all types of useful information. Another benefit of the group is finding out all about your customers feelings and needs.

Valuable Information

People should be able to share your Facebook content. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interaction is how Facebook thrives. Working to provide valuable information to your audience will help ensure your business succeeds.

Hold contests rewarding people for achieving a particular number of likes about your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.

Design your Facebook page to be similar in theme to your website. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. That will help folks remember your brand. Straying too far from your original design can end up backfiring.

Make sure your profile is up to date. Any changes that occur in your business need to be reflected on your Facebook profile. If you update your page it will help customers. An updated profile can encourage your users to check to see what else is new with your business.

After reading this article, you should not be afraid to do your marketing on Facebook. Log on to your Facebook and start using these tips right away. Once you get started with Facebook, you will soon get the attention of customers. Get to it now!

Comments are closed