Have you added your business to Facebook yet? If you do not, you are missing millions of possible customers. If it is, make sure you are doing things right. Continue to read to learn about developing your Facebook marketing strategy.

You can develop trust with customers by making them feel connected with your company. This broad principle applies to marketing through any channel, including Facebook. Tell them things about yourself. Tell them how you use the product you are marketing.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

Do not post too much each day; spread your updates out so new content comes frequently. Instead, you should spread out your content evenly. People find it hard to locate information useful to them if they are given too much all at once.

Provide sign-up forms on your business’s Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.

Facebook isn’t necessarily the best choice for all companies. This network has lots of fans, but certain age categories and other demographics like others better. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

Make your posts on Facebook focused, short and interesting. Complement your posts with nicely composed pictures. A great post with an even better picture is worth a lot. Always be sure you “like” the comments if your followers make them.

While it’s always a good idea to post often, you should be aware of when you’re posting too often. One posting or maybe two a day is fine, but too much content is going to annoy people.

Hiding your content from non-fans is an effective method in converting visitors into followers. When only followers can see certain parts of your page, it will make visitors want to become followers. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

Try not to bombard your customers with sales messages. People want to buy products, but they don’t want to feel as if they are forced to. A “promotions” or “deals” tab is a great way to go.

Think about setting up a group on Facebook. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can give your customers valuable information and let the whole group in on deals and promotions. This is also an excellent way to learn more about your target audience.

Do not share things that are not relevant to your business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Use your personal account if you want to share updates about personal projects.

When making a decision, ask your fans for input. People like to get involved. These are the best minds to tap into for opinions. For example, as a blogger, you might ask your audience what types of posts they want from you.

You shouldn’t be sending daily message reminders about purchasing products. Though your page may be intended to boost sales, folks do not like being pressured on a daily basis. If your followers feel as if you are begging them to buy products, they may think your products are of dubious quality.

Place real resources in your marketing on Facebook. Facebook is an important marketing tool that deserves a true effort. You will never find success if you use someone that is already really busy to update your Facebook page. Make sure you use the correct resources so that you get what you need out of it.

Ask your fans for advice on how to improve your company. You can ask them for photos. Adding their own personal stories is a great way to customize the wall and your company image.

Thank your followers often. Write them a poem, create a funny video or produce a graphic which shows you love them. Free giveaways are also a great idea to show your appreciation.

Hopefully, if you have not already used Facebook for your business, you will now. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. You can continue to make your marketing strategies better and better. Use what you’ve learned here to guide you along the way.