You are here: Home > email promoting campaign
Tag Archives | email promoting campaign

Simple Tips For Success: Starting A Successful Email Promoting Campaign

By on December 25, 2013 in Email Marketing

A lot of people are very interested in email promoting, and how it can help their business growth. There are numerous ways you can take advantage of marketing via email to grow your business and increase your interaction with customers. The following article will give you the basic information you need to craft an email promoting campaign that works for your business.

Do not ever send emails with headlines such as ‘Buy now”! [REMOVE] If you do so, your work looks like spam. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. They will appreciate this a great deal and will be more likely to purchase from you.

Subject Lines

Use a couple of different subject lines to test which one has a better response. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This gives you the information you need to figure out which subjects work and which don’t.

Keep your style and format the same for each email you send out. For every email, use the same colors and logos. Use a legible, easy to read font. People will begin to recognize the emails that you send and look for them. Familiarity is extremely important in any business, especially marketing with email.

Keep in mind that the ultimate goal of your email marketing campaigns is selling your products or services. With that in mind, each email needs to be crafted to entice the reader to buy. Announcing special offers, debuting new products, and revealing new information about existing products are just a few of the tactics you can use to build this momentum.

A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.

Do not ever send emails to your customers more than one time per week. Your customers often will get several messages a day and are very busy in their lives. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!

Utilize the least amount of graphics in your email as you can without making it look bland. Graphics can take a long time to load which may discourage some users from viewing the e-mail. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

The link to unsubscribe from your list should be clearly visible. You always want to have an unsubscribe link, and don’t keep it buried someplace where people cannot see it. It is important that your customers feel in control and that they aren’t being forced into anything.

It may sound obvious, but it is very important to ensure that you store correct email addresses. A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. This is just a time waster.

Many business people can see the value in email promoting, but don’t have the expertise to do it correctly. E-mail marketing is a great way to make a business more successful. The suggestions you have just read can help you create successful marketing emails.

Comments are closed

E-mail Marketing: How To Use It To Make More Money

By on December 10, 2013 in Email Marketing

Marketing your business via email simply makes sense in the modern world. Many people have near-constant access to their email now, and this access is something they certainly make frequent use of. Use the tips you’ve read here to ensure that your campaign gets off to a great start!

Use A/B testing to test subject line variations. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This gives you the information you need to figure out which subjects work and which don’t.

Email promoting is about getting people to buy your products. Thus, each and every message ought to increase the likelihood of a sale. Each one should be informative on a new or existing product and announce current promotions.

Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Provide your customers with articles of interest with valuable information that is not included in your website content. Include special offers from your company, as well. You should send out specials and holiday greetings, don’t only send emails when you want something.

Stick to one email message per week when employing email promoting. Most likely, your subscribers receive dozens of emails every day. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.

The more choices and options you provide to your customers will help to generate an effective email promoting campaign. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. Giving your customers more control over the process will make them more comfortable.

Use active and passive forms of feedback to improve your email-based campaigns. Active feedback is that feedback that you receive directly from questions or comments provided by your customers. Passive feedback is very subtle and may not even be obvious to your customers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.

Offer special deals for customers who subscribe to your mailing list. Give your customers a compelling reason to give their business to you instead of your competition. Consider options such as, free shipping for larger orders of fifty dollars or more.

Change the format of your emails from time to time. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. When done judiciously, this can make your customer feel a personal connection to you and your products.

You should utilize some type of call to action within your emails. Your subscribers should know exactly what you want them to do in each email you send out. If you have links, make them obvious and include the instructions on how they should be used. These sections can be repeated by just including them within the very top and bottom portions of your emails.

The email addresses on your list must be checked for validity. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. It is simply a waste of time.

Don’t forget that you’re building a brand and reputation through your email marketing campaign. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. The reputation of your business is essential to your success, and you should always keep that in mind when designing your campaign.

Be sure you’ve digested the valuable information detailed in this article. Consider printing this article off and rereading it as you draft your email promoting campaign to ensure you get the most you can from its contents.

Comments are closed