Do want millions to see your business? Did you know that Facebook can be used to help you with this? The millions of users there are waiting for you to tell them all about your product or service.

Reply to any comments left on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. This is particularly important if the comment that has been left for you is negative.

Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Consider Facebook as one way to share information. It can be used for so much more than chit chat. It should be thought of in this way. Write blog posts and then promote them using your Facebook page. Facebook can drive a ton of traffic to your sites.

A page is great, but a group might be a better idea. This can encourage subscribers to make a community online and communicate regularly. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.

Make sure to build a fan base when marketing on Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that threshold has been reached, your conversion rate is going to start marching.

Be careful with your Facebook updates. People don’t want to be flooded with sales jargon or spam. Every piece of content you post should either be helpful, educational, or entertaining. Using Facebook Insights will help you learn which updates do well and which are flops.

When marketing with Facebook, your whole intent is to boost sales. Thus, you should set incremental monetary goals for your company. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you do not get the results you need, your strategy might need some tweaks.

Have different links that your visitors can sign up to on your Facebook. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.

Use a Facebook group page just for your business. You can communicate with customers and they can communicate with each other here. Here, you can inform your customers of any special deals you have going on. This is a perfect chance for you to connect with your customers.

Use Facebook to show your expertise your field. You niche leadership can be increased by how you handle your Facebook activities. Find opportunities to share your expert knowledge in the area of you specialization. This will make people aware of your brand after a while and you will meet a lot of potential customers this way.

Do your best to keep up with all comments made on your page. This means both in your inbox and the ones that are left on your page. It is not always easy to do so, but it could pay off for you in the end.

Facilitate interaction between yourself and other fans. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Deleting the post or keeping people on topic might offend certain people. Only intervene if the conversation becomes hostile or offensive.

Update your profile whenever you have new information. Should your business change, update your information on your Facebook page. Your customers need the most up to date information to get in touch with you. Changing the look of your page can also keep it looking fresh.

Event sharing is a very powerful strategy on Facebook. Share information about trade shows with your Facebook fans. Facebook can help remind everyone of the events for you.

For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. This is a fantastic way for people to share with others where your store is and how they can get to it if they wish to check it out.

When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. Posting content unrelated to your target demographic is useless and will not be a successful technique.

Don’t stop your marketing efforts if you don’t see an immediate improvement. All types of marketing require time and effort, and Facebook is no different. You have to allow for time to create a following before your efforts will reap success.

It should be clear by now that Facebook is a powerful marketing tool. Millions of Facebook users have the potential to connect with your business. Incorporating the tips you have learned here into your marketing campaign can really end up paying off. When it comes to Facebook marketing, the sky is the limit.