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Do You Want To Learn About Facebook Marketing?

By on August 10, 2014 in Facebook Marketing

Do you want your business exposed to millions of people? Facebook can help you expose your business. If you have the right approach, you can harness Facebook’s potential in allowing you to connect with millions of registered users.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. When a person likes your page, they can enter a drawing to win a great prize. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Be certain that your online content is linked from the Facebook page of your business. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.

Use the custom tabs to maximize your Facebook marketing efficiency. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Remember the customers you already have. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience must feel respected. This gets customers truly engaged in your company.

Choose updates carefully. People will lose interest right away if you are not posting any valuable content. Your updates need to be useful, entertaining or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Have a place on your page where people can sign up or subscribe. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Try having a contest from time to time or give them a way to get signed up for special offers from you.

Be sure that your Facebook page allows sharing of content. If your page has valuable content, your audience will want to share that with others. Interaction and sharing are at the heart of what Facebook does. The harder you work to provide great information, the more likely it is to be shared far and wide.

Personalize your brand. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.

Look for great leadership opportunities. Facebook can help you build your authority online in your niche. Look for opportunities to comment and answer questions in your niche. This can expose your brand to a lot of new people, potentially increasing your fan base.

Your website and Facebook page should look similar. You should match your webpage colors to those on the wall of your facebook site. It helps people relate your brand to your page. If you make it too different then people may start to get confused about it.

If you find that someone posts negative feedback to your profile, take your time to respond to them. If you ignore it, your fans will assume you don’t care. The better your dealings with people, the more admiration you will receive and this will lead to additional work down the line.

As you can see, Facebook is a great way to market your business. You can show so many people what you can offer them. The tips in this article will help your business grow while you are socializing this your audience. Facebook marketing truly has no ceiling in relation to success.

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Make Your Business Stand Out From The Rest Using Facebook Marketing

By on April 29, 2014 in Facebook Marketing

You might have heard from others that Facebook marketing is able to boost your business. If you are not sure exactly what that means, do not panic. This article outlines all you should know to present a successful campaign on Facebook.

Contests can be used to your advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Maintaining a professional tone will help people to regard your business with trust and respect.

Generate a buzz by offering a freebie through Facebook. Give away a desirable product to get people excited. Just announce a winner and repeat the promotion as necessary.

Create a Facebook ad. Normal posting only adds so much when it comes to promoting services and products. Purchased ads can make a huge difference. They don’t cost too much, but they are effective.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You should add pictures and colors to attract attention. Facebook users tend to be drawn to these kinds of pages over plain pages.

Facebook Group

You may wish to create a Facebook group rather than a Facebook page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can utilize a group and a page in tandem to keep users interested and interacting.

Select your updates carefully. People will lose interest right away if you are not posting any valuable content. Your updates ought to be entertaining, helpful and educational. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. There is no reason for these customers to see the daily happenings at your company. Invest in ads targeted for Facebook instead.

Always respond to people when they make a post to your Facebook wall. Doing so helps you develop a good reputation. You would not ignore phone calls, so why would you ignore Facebook posts?

Hide some of your page’s content from those who haven’t Liked the page yet. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

Valuable Content

Make sure your followers can easily share your content on Facebook. If your page has valuable content, your audience will want to share that with others. Interaction and sharing are at the heart of what Facebook does. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.

Be sure you give your business some personality. When the things you post are boring, they’re going to have the same outlook on your product or service. Adding some personality can be great as long as it always remains professional.

Look for ways to establish yourself as a leader in your field. You can gain much knowledge about leadership within your niche on Facebook. Find opportunities to answer questions, and look for moments to post comments related to what you know best. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.

Work hard to keep your Facebook fans informed. You don’t want to overdo this. You should limit your posts to once a day or so. Don’t post every hour. Your updates should have lots of content and contain information customers are interested in.

Use a design that’s like your website for Facebook. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. It helps people relate your brand to your page. Doing anything else may simply confuse your customers.

Now that you have read this, you should find that Facebook marketing isn’t scary. Sign into Facebook now and begin using these tips you read. The faster you get going, the sooner you’ll start generating business. Begin today to get your company out there!

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