If you have a business, there is a very good chance that your customers belong to one of the social networking websites. Because of this, it’s important to make your business a prominent figure on those sites. Do a little poll within your existing customer base, and see which social networking sites they are part of.
Frequently update all your social media sites. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
To obtain subscribers to your social media profiles, offer deals and special offers to followers. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Social Media
It is important to professionally address criticism and product feedback you receive through social media channels. A quick response can have a significant impact on the success or failure of any social media marketing promotion. It is very important to communicate regarding any reviews, especially if they are negative. Every negative comment that you ignore could cause damage to your reputation. Conversely, if you respond quickly and appropriately, you can turn a bad situation into a good one.
Interact with your customers whenever you can. Post comments on their blog posts and Facebook status if you feel this is appropriate. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.
Your YouTube videos should be strongly linked to all your other online presences, not only your website. Make sure your channel and your individual videos link to Twitter and Facebook, too. If you can get people who view your video to share it on social media, your audience will swell.
Make sure your blog postings appear as part of your LinkedIn page by using its blog feed function. An article can be posted and will immediately update on your LinkedIn page. That saves you time and exposure for your products increased by blogging for site visitors and LinkedIn contacts at once.
When you receive a comment on Facebook, you must make sure that you reply to it. This goes double for negative comments. If people think that your company cares about what they say, they will be more inclined to trust your brand and products. Respond promptly, as well.
When done properly, social networking sites can be a boon to your business. It allows you to communicate with your customers, attract new customers and get the word out about your business. You are sure to be pleased with the power of social media.
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