So, you’ve decided to better your site’s SEO. Bravo! However, there is quite a bit of information out there and it can be quite overwhelming. Fear not! Great SEO tips are ahead. Below, you’ll find info to get you started.
Including keywords as well as their common misspellings can help optimize your search engine results. Search engines will “read” these metatags and help you appear in a wider variety of searches. Make sure you use the plurals and the misspellings of you niche’s keywords.
Focus as much on keeping people on your site as you do to get them there. This will, in turn, assist in your PageRank numbers. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. When customers can chat, discuss, and interact with each other on your site, they are more likely to stay longer.
Search Engine
Don’t use Flash on your website if you want it to be search engine friendly. Using Flash will mean that you site takes longer to load and parts of it won’t get read by the search engine spiders and the text in Flash won’t make it into the index. To optimize a website, your content needs to be visible and crawlable by search engines.
Including a site map on your website is key to any search engine optimization process. Search engine spiders will be able to access your content much easier with a text based map of your site. You might need more site maps, if you have a big website. A good rule to go by is to show only 100 links maximum on any given site map.
After you carefully determine which key-phrases you will “sprinkle” throughout your website, make sure to include them in your web page title. Choose a smart, appropriate title that will give users arriving at your site a good first impression. This ensures that you get hits based on keywords and search results.
Include transcripts for your site’s videos and audio in order to help your rankings. Transcripts can be read by search engines whereas verbal or audio media cannot. If a search engine can read your content, it is more likely to include it in its listings.
It isn’t necessary to assign key words to your comment tags. Instead, you should just focus on having good content.
Don’t duplicate any content on your sites if you want to keep out of a search engine’s spam filter. This is sometimes done inadvertently. Repeating the exact same product description across multiple pages might just be a time-saver for you, but search engines cannot tell the difference between time-saving and spamming.
You might have a good site, but there isn’t one that’s perfect. After you realize this and start identifying problems, you will be able to create an optimal site. In order to draw more visitors, always keep improving your website.
You can use Javascript in your pages, but some search engine crawlers do not respond well to it. When they see Java, they see the site differently.
Keyword Stemming
Vary the form of your keywords to create more hits on a search engine. This includes using the long and plural forms of your keywords. Keyword stemming is used by some of the search engines. For example, using “accountant” as your keyword may not result in hits from people who search for “accounting” or “accountants.” When you make the most of keyword stemming, you will choose the longest choice of the keyword offered. In this way, you will get the most return.
You should not have webpages consisting solely of links on your website. Blend them into the content. Link pages don’t offer much to a human visitor, and search engines respond poorly to them as well. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.
Search Engine
Make sure to write for human readers when doing your search engine optimization. You need to include the keywords in your website text for the search engine bots to pick up. However, these bots don’t buy anything. Your site should be simply read. If it isn’t, you are sure to fail.
Search engine optimization results will not occur overnight. It’s normal to want to get immediate, fast results. With millions of websites already online, it will take time for yours to fight its way to the front. It is important to stick with the process, even when it seems like nothing is happening with your site. The search engines don’t change their rankings every day, so getting to the top can take time.
By placing the right keywords into the content on your blog or website, you can increase the traffic that your site gets from internet search engines. Use keywords at the beginning of your text, but avoid stuffing. A good, general rule is to incorporate your keyword twice into the leading paragraph. You should use a keyword whenever you can, without disrupting the flow of the content.
Now you should feel more comfortable about search engine optimization. There is much to think about, but you now have a starting point. And you can return to this post for additional help.
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