If you want to make a name for yourself online, you have to be where everyone can “see” you. Sites that are dedicated to social media networking are the most obvious choices for this. These sites are popular and make a great addition to your marketing plan. It can actually play a major part in the success or failure of your business. This article contains many tips and tricks for employing social media marketing in your business or personal life.
You need to have a current and relevant blog. Post any sales or promotions that you are offering in your blog. Important news such as a change in hours, a new location or a special closing should be posted. – add them to your site too.
Make links that tie all your social media sites together. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. On Twitter, include in your profile a URL that links to your Facebook page and blog. Creating these type of links can greatly increase your number of customers.
There is a way to invite people to “like” your blog on Facebook, by putting a dedicated box for people to click on. This will make it easy for people to “like” your content on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. This makes it simple for people and helps expose your presence more.
Take your time in deciding what an overall, high level strategy will entail. Many users lose valuable time and money by constantly changing their social media marketing strategies. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.
Today’s social media marketing is all about Web 2., so make sure that you’re using the appropriate widgets and applications on your site. A widget will make it easy for others to follow you. These widgets will also allow readers to re-tweet and vote on your content.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Both of these things can generate traffic. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. You can start the ball rolling by being the first to offer them a link back to their site. It’s a win-win situation, because followers will likely check out both websites.
Apply these tips to your marketing plan. Then sit back and see how much social media really helps your business. If you are new to social media, you will soon realize the potential that social media has to revolutionize your business strategy and improve customer service.