You are here: Home > Email Marketing
Archive | Email Marketing RSS feed for this section

Confused By Email Marketing? Help Is Here!

By on August 13, 2013 in Email Marketing

Most new business owners are not aware of the correct emailing etiquette. There are steps you can take to make sure you are handling your marketing professionally. Continue on for some great email marketing tips on proper etiquette.

Use A/B testing to see which emails are successful and which ones aren’t. Send half of your messages with one subject, and half with the other. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.

Experiment with, and evaluate, different email layouts. Always place new offers and the most vital information at the top of the emails you send. Experiment with a variety of formats, though, to determine which formats provide the best responses. Once you have a short list of successful formats, continue to use them. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.

Stay consistent. Always make use of the same company color and logo in your email. Use a readable font as well. People will begin to recognize the emails that you send and look for them. Familiarity cannot be underestimated when developing a business strategy.

Understand that the ultimate goal of an marketing via email campaign is to generate more sales. Your emails should bring readers a bit closer to actually buying. This can be done in a few different ways, including providing information on new product launches, revealing new ways to use existing products, or offering discounts on popular products.

A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.

One marketing email per week should be sufficient to maintain communication with your customers. Your customers may be very busy and have to go through a lot of messages throughout the day. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.

Active Feedback

Enhance your campaigns in email promoting with both passive and active feedback. Active feedback can be gained by asking your readers for suggestions. You should also use passive feedback, which is more subtle. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.

Be persistent with your campaign. Staying persistent with the proper type of customers is the key to success. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.

Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.

Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.

As stated above, it is vital for you to practice the proper protocol for marketing by email. Remain courteous if you want your audience to stay interested in your emails. Use the advice in this article to learn how to keep your customers happy.

Comments are closed

Proven Strategies That Will Help You Succeed At E-mail Marketing

By on August 8, 2013 in Email Marketing

Internet business owners often wonder what they can do to improve their sales and get more profitability out of their business. If you are like this, you should try out marketing with email. Take a few minutes to read the following article and see what steps you can take and how it could help your business.

Tie together one clear point in your email message. Do not let your customers get annoyed or bored by your content. Compose a single message, keeping it fairly short and concise. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.

It’s important to try different layouts to see which is most effective. New offers and the most crucial information should always be at the top. Trying out different layouts will help you find what works the best. Once you realize what is successful, stick with it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.

Be sure to get permission prior to contacting any consumer through email. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. ISP policy violations may also occur if you send mass emails to people who don’t want them.

Put information that is useful in your emails and avoid only including information to make a sale. Your subscribers should have access to exclusive content before everyone else. Include offers for your products or services. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.

Limit your email communications to once a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them.

Don’t send important information out around a major holiday. Most people will be busy celebrating and will not check their emails until they go back to work. There are obviously exceptions to this rule. These emails can be things about Black Friday or other holiday sales your company may be having.

Passive Feedback

Make sure you use both active and passive feedback mechanisms in your marketing with email campaign. Active feedback means things like customer opinions or suggestions. Passive feedback is generally invisible to your reader and more subtle. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.

Your messages should be made as personal as possible. You will get a much better response from your customers. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.

Email promoting is cheap and will boost sales, also putting one into effect is very easy. The time is now to start, if you aren’t already utilizing marketing with email. Use the tips above to implement a program that will send your profits into the stratosphere.

Comments are closed

Tips For Using Email Marketing To Improve And Inspire

By on August 3, 2013 in Email Marketing

Marketing via email is extremely effective for broadening your customer base, and also as a tool for interacting with your current customers. The sheer volume of approaches available to conduct marketing with email can be slightly intimidating. The information provided here can assist you as you learn more about email promoting, and how it can help your business.

Make every effort to strike a personal tone in your emails. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.

When developing an email promoting plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.

To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This type of marketing with email gives the readers value for participating, but it may also encourage them to refer their friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.

Consistency is key. Keep your company’s logo and the colors and style you use the same in every email. Be sure that you’re using a font that people can read. By doing this, you begin to create brand recognition, and customers will look forward to your next message. In marketing with email, familiarity is a key aspect.

Always focus on the fact that the reason for e-mail marketing is to get more people to buy your products. Every email you send should bring your readers one step closer to making a purchase. Each one should be informative on a new or existing product and announce current promotions.

Avoid using a lot of graphics in your e-mails. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.

You want every email campaign to have feedback that is passive as well as active. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback is a different thing, altogether. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.

Make sure you build and follow a strategy. Make sure that you target the right audience with your emails, though. Bugging the wrong customers creates ill will and wastes resources you could be using on other customers.

Remember that more and more people are reading their email with a mobile device, like a smartphone. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.

Use your emails to give your customers incentives. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.

Don’t add people’s email addresses to your list without first making sure it is okay. If you pad your email database with emails of people who have not subscribed, then you may find yourself in hot water with both those email owners and any potential clients. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.

As this article told you, email marketing is one of the best ways to keep in contact with your customers, increasing your customer base at the same time. The things you learned in this article can open up new channels for you to master using emails and the Internet to grow your business.

Comments are closed

Making The Most Out Of Your E-mail Marketing Campaigns

By on July 29, 2013 in Email Marketing

It is commonly accepted that marketing via email is very effective; however, it can be difficult to utilize. Many people wonder how they get the email addresses that are needed to begin a marketing via email campaign. What can you do to maximize your visibility using an e-mail marketing tactic? There are many tips included in this article that will help answer questions you have. Try using these tips to have an effective email promoting campaign.

Make every effort to strike a personal tone in your emails. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.

Tailor your message to your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. By including a subscription link within your emails, your recipients can easily offer it to others they know will sign up. This is another way to grow an email list organically.

Subject Lines

Use a couple of different subject lines to test which one has a better response. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

Test the format of your email. Always try to place the most essential information and all new offerings at the top of email messages. Experiment with a variety of formats, though, to determine which formats provide the best responses. After you have identified which format is most effective, you should continue utilizing it. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.

Ensure you have the permission from the customer if you are going to send them any emails. If you spam your customers you will find that you will never be taken seriously. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.

Email promoting is a great tool for selling your product, but only if you keep sales in mind. Every email should be a way to get clients to make a purchase. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.

Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide your customers with articles and things they cannot get from your website. Promote special offers on products and services in your emails that are exclusive to your email customer. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.

Using email as a marketing idea is often successful, but there are possible problems a company faces. Some businesses have problems obtaining a large number of e-mail addresses. Other businesses don’t have the expertise to design an attractive email to send to customers. If you put the tips you just learned to use, your business can create a viable marketing with email campaign in no time. By using the tips in this article, your marketing via email business is sure to be as successful as possible.

Comments are closed

Top Ideas For Creating A Winning Marketing Via Email Campaign

By on July 24, 2013 in Email Marketing

The world wide web has turned conventional marketing on its head. One way to forge a strong, lasting bond between business and customer is through email promoting. If you want to harness this power for your own business, check out the advice and information outlined below.

The first commandment of email marketing is to never send unsolicited messages. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.

Craft one message that’s clear in every email. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Each email should have one specific focus. People will appreciate having access to clear information and not having to read through a long email.

Before sending any emails, be sure to proofread them thoroughly. Correct any emails or newsletter problems you may have. Prior to sending a message, test your email layout so that you know everything will be readable. Click on every link in the email to make sure each functions as expected.

Limit your email promoting messages to one per week. Remember that your readers probably get a lot of emails everyday. If you start sending more than one email a week, customers might stop paying attention to them or unsubscribe altogether, which wastes the great content you spent your time and effort assembling.

If you want your marketing emails to be effective, give your customers lots of options. Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give. The greater amount of control that your customers have over this, the more comfort they will experience.

When it comes to emails, never rely on images to provide your subscribers with important information. Not everyone uses the same email client. These pictures may not even show up in many cases. The result might be unattractive or unreadable messages. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.

Change up the format of your emails to give them a touch that’s personal. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.

Your email communications should have calls to action. Your subscribers should have no doubts about what action you want them to take when they finish reading your email. Make your links stand out and give simple instructions for how they can be used. You can include your links at the top and at the bottom of your emails for more exposure.

Email Clients

Make the mail preview feature of many email clients work for you. Use a preheader, it is a highlighted piece of text at the top of your email. A variety of email clients, including Gmail, place this preheader immediately after the subject, making this a great method for grabbing the attention of your readers.

An important tip with regard to marketing via email is to have correct email addresses. Recording incorrect email addresses will result in much time wasted both collecting and tracking down valid addresses. This is just a time waster.

The Internet has made doing business completely new. Every business should take advantage of using email marketing. When applied, the information from the article above can help you develop an effective email marketing campaign.

Comments are closed

Practical Email Marketing Ideas For All Purposes

By on July 18, 2013 in Email Marketing

Many people think of marketing via email as spam, and thus shy away from it. It’s your job to make your email campaigns enjoyable enough that people want to open and read your messages. Read on to find methods you can begin using now.

Create email copy which is personal and endearing. Like all marketing, customers are more likely to sign up for those who add a personal touch. An example of this is including the reasons that they signed up for your emails if you know that information.

Only send emails to those who have requested them. Emailing people who don’t know your nor your products can seem like spam. People will wonder if you are someone that they know, or if they even care! Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.

Target your audience. After you get a small list going, go a step further and find ways to get them to invite their friends on board. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. You can use this method to make your list grow organically.

In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This is an email promoting method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. You can grow your email list by offering a referral program.

Always include an “unsubscribe” link in your emails, preferably in a prominent place. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. All of your users should feel as if they have a choice, without feeling pressure from you.

Passive Feedback

Make sure you use both active and passive feedback mechanisms in your email promoting campaign. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is very subtle and may not even be obvious to your customers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.

You should not use images to convey your most important information. Not everyone uses the same email client. These pictures may not even show up in many cases. As a result, your messages may be unattractive or indecipherable if too many images are involved. You should always use text for your important information and use alt tags to describe your images.

Consider the point of view of your audience as you plan your marketing campaign. What do you think they’d like to see? What material would they be interested in reading? How can delivering on those questions make you money? The article you just read gave you some great info to get you started.

Comments are closed

Hot Marketing With Email Tricks You Should Know

By on July 13, 2013 in Email Marketing

When you’re setting out to create a mark in the Internet, one important thing that you could do is to talk often to your clients or customers. Email marketing campaigns are one great way to achieve this. Here are some excellent ways to use marketing with email effectively.

Do you want to be known as a spammer? Sending out unwanted marketing emails to individuals who don’t want them will get your marketing via email messages marked as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.

Each email should only contain a single topic. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Keep your messages on topic, of reasonable length, and interesting to read. This will attract more readers which will translate to more customers. People like things to be simple.

Use a number of different resources to learn everything that you possibly can about how to successfully utilize email promoting. You may find many books online and in libraries. There is surely a course or workshop in your area that can help as well.

Be sure to test different email formats. Be sure to always include any important information near the top of the emails. Try to use different formats to find out which ones will work and which ones won’t. When you have a layout that is very effective, stick with it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.

You should always have permission before emailing any individual. If you start spamming people with emails, you are going to cause customers as well as prospective customers to disregard your business altogether. Some say that they might end up not desiring to work with your company any longer.

Avoid sending your marketing with email near holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are always going to be exceptions to any rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.

For maximum effect, it is advisable to offer many options to your email promoting customers. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent. Any information provided by the subscriber should also be at their discretion. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.

It is important to have a solid marketing plan in order to become successful in business. In today’s world, email promoting needs to be a central part of your business plan. Use what you’ve learned in the above article to make your business successful and profitable.

Comments are closed

Follow These Tips For Help With Marketing With Email

By on July 8, 2013 in Email Marketing

Many times the subject of e-mail marketing is not interesting enough for people to pay attention. If you take the time necessary to learn how email promoting can help your business, then you will appreciate it.

Never send out emails that are unsolicited. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.

When developing an marketing via email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.

Every email should contain one clear message. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Keep your messages on topic, of reasonable length, and interesting to read. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

Proofread anything you send out via email. You have to make sure all your newsletters and emails are letter perfect. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Additionally, if you use email links, make sure they aren’t broken.

Subject Lines

Test out different subject lines with the A/B testing method. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.

Test different formats for your email. The top of the emails should always contain the most interesting and important information. However, it is important to experiment with different formats to see which ones are most effective. When you find one that works, stick to it. This will help your customers know what to expect from you and know where to look for the information they want to read more about.

Put information that is useful in your emails and avoid only including information to make a sale. Give subscribers unique articles and things that might be unavailable on your site. Including offers that only readers can get are also much appreciated. Send greetings for holidays or a personalized message for birthdays for instance.

Now you should have a better understanding of how email marketing will help you. Go ahead, add what you’ve learned today to your strategies and see the results that come from it.

Comments are closed

Tips For Successfully Running An Marketing With Email Campaign

By on July 3, 2013 in Email Marketing

Many people are intimidated by the concept of e-mail marketing. Truly taking the time to educate yourself about how email can help you improve your site will help you understand what email marketing can do.

Create email copy which is personal and endearing. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.

Do not send out unsolicited email messages. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. They will wonder if they know you and whether or not they care about what you’re offering. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.

Market to your readers. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Be sure to consistently include a link to subscribe in any email you send; hopefully, recipients will forward it to their friends that may be interested in the things that you offer. Your customer base will grow easily and effectively.

Every single person on your marketing with email list must request a spot on it, so never add anyone against their will. You will lose customers and possible even your website host if you engage in spam.

Each email should have one message and it should be clear. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your customers most certainly will appreciate your efforts.

Harness all of the resources available to teach yourself about email marketing strategies. You can find books in libraries and on the web. You could also consider attending local classes or workshops in your area for relevant local information.

Test your subject line using two variations for the same email. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.

Be sure to test different email formats. The beginning of your emails should include new information and offers. However, it is important to experiment with different formats to see which ones are most effective. Continue to use the method that works best. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.

You should now have a better idea about how marketing via email can help you can your site reach the goals you have set forth. As you begin applying these techniques, you should see a noticeable improvement in your e-mail marketing strategies.

Comments are closed

Need Marketing Advice Through Email? See The Tips Below!

By on June 28, 2013 in Email Marketing

If you own an email address, most likely you have received some sort of marketing via email. With the power of email promoting, it lets a company advertise to current, as well as potential, customers via email messages. If you wish to try marketing via email, read on for some helpful tips.

If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.

Try out more than one email format. The most urgent information and the newest offers should generally appear near the top of the message. But you should try different formats to see which one gives you the most responses. Once you have a short list of successful formats, continue to use them. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.

Remember the importance of consistency. Make sure to be consistent with your colors and branding in your emails. The font you select should be easy to read. Eventually, people will begin to recognize your emails, and they’ll pay closer attention to them. In marketing with email, familiarity is a key aspect.

Always get customer permission before you begin contacting via marketing via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.

Don’t use a lot of graphics in the emails that you send. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.

Email marketing can be made more effective by giving your customers options. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.

Email promoting is used a lot and most people have seen it in some way in the past. It is a great technique that can be used to advertise to customers using email. Utilize the tips listed here and take advantage of this effective marketing opportunity.

Comments are closed