Do you want your business exposed to millions of people? Facebook can help you expose your business. If you have the right approach, you can harness Facebook’s potential in allowing you to connect with millions of registered users.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. When a person likes your page, they can enter a drawing to win a great prize. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Be certain that your online content is linked from the Facebook page of your business. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Use the custom tabs to maximize your Facebook marketing efficiency. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Remember the customers you already have. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience must feel respected. This gets customers truly engaged in your company.
Choose updates carefully. People will lose interest right away if you are not posting any valuable content. Your updates need to be useful, entertaining or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Have a place on your page where people can sign up or subscribe. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Be sure that your Facebook page allows sharing of content. If your page has valuable content, your audience will want to share that with others. Interaction and sharing are at the heart of what Facebook does. The harder you work to provide great information, the more likely it is to be shared far and wide.
Personalize your brand. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.
Look for great leadership opportunities. Facebook can help you build your authority online in your niche. Look for opportunities to comment and answer questions in your niche. This can expose your brand to a lot of new people, potentially increasing your fan base.
Your website and Facebook page should look similar. You should match your webpage colors to those on the wall of your facebook site. It helps people relate your brand to your page. If you make it too different then people may start to get confused about it.
If you find that someone posts negative feedback to your profile, take your time to respond to them. If you ignore it, your fans will assume you don’t care. The better your dealings with people, the more admiration you will receive and this will lead to additional work down the line.
As you can see, Facebook is a great way to market your business. You can show so many people what you can offer them. The tips in this article will help your business grow while you are socializing this your audience. Facebook marketing truly has no ceiling in relation to success.
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